ObservePoint helps enterprises drive growth and increase ROI by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data? Since its creation, ObservePoint has empowered insights-driven companies to trust their data with automated testing that scans their digital properties for data collection errors—ensuring that they have accurate data to guide their decisions. Now with Strala by ObservePoint, ObservePoint helps enterprises unify their data collection standards, capture and validate every customer touchpoint, and generate trustworthy, actionable insights that help them engage with their audience and drive their business forward.
With digital analysts still reporting that they spend up to 80% of their time cleaning and vetting data, brands like Tesco, BBVA, HSBC and more have increased efficiency, accuracy, and achieved greater ROI on their digital marketing strategy.